top of page

About Us

We are proud to be one of the leading tire tradersin the MENA (Middle East and North Africa) region. Established in 2003, we have spent decades building our reputation for reliability, quality, and exceptional service. With an unwavering commitment to excellence, we have become the go-to choice for businesses and individuals seeking top-tier tires and tire-related services.


Our Mission

Our mission is simple: to provide the MENA region with the finest selection of tires while delivering unmatched customer service. We understand the importance of safe and dependable tires for vehicles, and we are dedicated to ensuring that every customer finds the perfect tire solution to meet their needs.

Meet Our Founder

Rajeev (1).png

Meet Rajeev Bhargav, a trailblazing entrepreneur and a true luminary in the world of tire trading. With a remarkable journey that began in the quaint city of Ujjain, Rajeev's relentless pursuit of excellence has propelled him to the forefront of the global tire industry.

Rajeev's academic journey started in Ujjain, where he completed his schooling and college education. It was here that he laid the foundation for his future success, cultivating a strong work ethic and a deep passion for entrepreneurship. Rajeev's pursuit of knowledge led him to the prestigious Indian Institute of Management (IIM) in Kanpur, where he earned his Master of Business Administration (MBA) degree.

Rajeev Bhargav's entrepreneurial spirit and tireless dedication have made him a true leader in the tire trading industry. Presently, he stands at the helm of a tire trading empire that spans an impressive 13 countries. His visionary approach to business has not only expanded the horizons of his enterprise but has also contributed significantly to the global tire trade.

bottom of page